About usPossibilities Realised is the vision of Sue Jefferson, having spent 30 years in senior and Director roles in major fmcg multinationals, transforming many businesses, markets, brands, innovations and manufacturing plants, both in the UK and globally.
I am passionate that realising possibilities can be a reality for every company and every person. My role is to offer new, specific questions, tools and support so people can see their own business with fresh eyes, determine the root cause of what is holding back the right steps and pace, then confidently propose actions, make meaningful requests of colleagues and create shared accountability in delivering the outcomes. It is what differentiates the doers from the talkers, the entrepreneurs from the dreamers, the leaders from the managers. |
"My vision, is that I am the catalyst, the pebble in the pond – for your business transformation and for the people within it."
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Don't become stuckI can and have helped businesses when they face a crisis, but the smart time to call me is way before then, when something doesn’t feel right, a business is at a cross roads or despite conversations around great ideas, you sense frustration is creeping into your organisation.
This is first determined by stepping back from the business day to day, listening to the conversations being had and as importantly what's not being said and asking "what's missing here?" The decision to be made "are you willing to action changes that deliver unprecedented business growth or stay with the comfort of circumstantial drift?" |
New directionsNow the possibilities for the direction in which a company wishes to go are wide open, there is time to act at a chosen pace whilst enjoying the journey of transformation. This has an important side, because I can transfer these dynamic ways of working to the people themselves, building new capabilities that enable the company to continuously explore and deliver new possibilities, long after I have helped with the initial challenge.
I work with both the company and individuals, on Business Growth projects as well as Development programmes around Transformational Leadership. |
About SueOver 18 years in various Director and Vice President roles at McCain Foods, leading the global strategy, Commercial Innovation and engagement of regions, as well as consistently delivering unprecedented growth by transforming the business, brand, markets and plants, working both in the Retail and Food Service arenas.
Prior to that, 9 years with the Jeyes Group, hygiene and private label specialists, starting her career of 4 years in International Marketing with Groupe Danone. Where relevant, she may propose partnering with her Associate, Tim Seeton of Paracomm International. See the Associates tab for more information. |
Sue Jefferson is an eloquent and engaging speaker, featured in This Girl Can campaign and invited to speak on BBC TV and Radio as well as at topical Industry events.
She is also the author of the upcoming book "Boardroom Ready Women - How to Deliver Business Results and Still Sparkle" and is soon to co-author a book with Dr John Gray, world renowned author of "Men are from Mars, Women are from Venus".
She is also the author of the upcoming book "Boardroom Ready Women - How to Deliver Business Results and Still Sparkle" and is soon to co-author a book with Dr John Gray, world renowned author of "Men are from Mars, Women are from Venus".
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